I always wondered what the exact inspiration was behind Kate Bosworth's blue dip-dyed mermaid locks,
and now thanks to StyleCaster and the Jewelmint blog, I now know.
The story goes a little something like this...
Both Kate and her stylist and business partner Cher, shared a huge love for the faded pink locks in the Givenchy Fall 2010 ad campaign.
They wanted to pay homage to this grungy look, while keeping it simple in the make-up
and they felt that the StyleCaster shoot was the perfect opportunity to do it.
Amazingly, her hair fit in perfectly with the bright colours and sporty vibe of the overall shoot.
They initially tried blue extensions, but Cher felt that they were too stiff and unnatural, so Kate said, "Let's just dye my real hair".
Thankfully it worked out perfectly and both Kate and Cher were extremely happy with the results.
Although, little did they know that it would be hard to wash out, resulting in Kate wearing her freshly dip dyed locks to the Coldplay concert that night.
Source: Jewelmint blog.