Wildfox | Pony Tale.

Wildfox White Label | SS 2012 | Pony Tale

"Once upon a time, on opposite sides of the world, two little blonde girls grew up believing in unicorns and mermaids."

This collection is a dream-coming-to-life tale of the girl's childhood fantasies,

a grown up fairy tale decked with pastels, sparkles, mini dresses and 80's nostalgia. 

Where My Little Pony, Care Bears and Rainbow Bright are brought to life, 

adorned with pastel hair, dreamy knits, creamy lace, fringe, dungarees.

Model: Amanda Booth

Photography: the incredibly talented, Kimberley Gordon

Styling: Emily Faulstich + Kimberley Gordon

I  L O V E  the inspiration behind this collection.

I'm pretty smitten by the floral knit dress in the first, last + 2nd last shot.

Source: ilovewildfox.com

Even Cowgirls Get The Blues | Wildfox.

Wildfox SS 2012.

'Even Cowgirls Get The Blues'

"She was 16. She fell in love with a cowboy. She had a palamino pony.

They lived for adventure. He broke her heart. She went west.

She broke the law."

The new collection is inspired by the western film genre, 

encapsulating movie stars like Faye Dunaway and Clint Eastwood with their costumes of cowboy boots,

big hair, guns strapped to their hip and the romanticism behind the westerns of the 1960's.

This is probably one of the best Wildfox campaigns.

The outfits in the first shot are beyond pretty and my absolute faves, especially the corsets.

Photographer: Emir Eralp

Models: Olga Maliouk, Ali Stephens, Chrishell Stubbs + Chantal Stafford Abbott

Styling: Cassandra Kellogg, Emily Faulstich, Kimberley Gordon + Meredith Leyerzaph

Source: ilovewildfox.